Where to Find Customers When You Run Out of Family and Friends: The Lemon Aid Lead Alphabet - Softcover

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Christie Northrup, known world-wide as The Lemon Aid Lady, is a marketing consultant, author, and speaker who specializes in teaching Home Party Professionals how to "TWIST Sour Situations (not having enough bookings) into Sweet Successes and Juicy Profits having so many bookings people will have to stand in line to get in your book!" She has over twenty-three years in the Party Plan industry, beginning as a demonstrator and working her way to the top level of leadership. She and her family made several cross-country moves, and in each city she built huge customer bases where she held an average of six to eight parties a week while leading top, nationally-ranked teams.

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Advertising

In this business, the best kind of advertising is word-of-mouth. That's why direct selling is so effective. Inexpensive, targeted advertising can work in some cases; however, the return ratio is not high, so don't get discouraged. Just keep working. If you do want to pay for advertising, make it simple to read, understand, and respond to. Use catchy headlines that call for immediate action.

When you read the heading of this section, did you think you'd be writing, placing, and paying for ads? That's what comes to the minds of most people. We're going to do a TWIST on this approach.

First, take advantage of the advertising of others. Be aware of potential customers who need your product because of what they sell. For example, if you sell items for use in the kitchen, contact people who are advertising catering services, cooking schools, or restaurants. You'll find ads for these businesses in the newspapers, direct mail pieces, and telephone books, just to mention a few. Another potential customer base would be someone who sells makeup or crafts. They might need something to carry their smaller products in. Could you fill their need? If so, you might even be able to do some cross promoting with them.

Classified Advertising. Many people list their services here. Someone seeking children for their day care would be a prime prospect if you sell anything related to children such as books, toys, software, and so on. If the advertiser listed her name, personalize the phone call by using it.

"Hi, Jane, this is ___________(your name) from __________(your company). I saw an ad in the paper about your day care service (this will get her attention!). Since you work with children, I have products that will help you _________(list the benefits for her)."

From here, you would want to arrange to take a catalog and/or sample of your product to her. This way you, begin to develop a business relationship.

People who already have home-based businesses many times are open to other and/or new business opportunities. After all, they may feel like they are running low on customers or they wouldn't be advertising in the paper. Recruit them and invite them to read this book!

Also see: bulletin boards, cross promoting, flyers, headlines, jewel mail