The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu’s strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu’s work as a specific strategic concept. Sun Tzu’s non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics 10 Using This Book 15 Introduction: Sun Tzu's Basic Concepts Lessons 1-21 16 Analysis Lessons 22-38 39 Going to War Lessons 39-53 58 Planning an Attack Lessons 54-68 74 Positioning Lessons 69-85 90 Momentum Lessons 86-104 108 Weakness and Strength Lessons 105-124 128 Armed Conflict Lessons 125-145 150 Adaptability Lessons 146-159 172 Armed March Lessons 160-193 188 Field Position Lessons 194-220 224 Types of Terrain Lessons 221-267 252 Attacking with Fire Lessons 268-284 300 Using Spies Lessons 285-306 318 Glossary of Key Concepts 342 Index of Art of War Topics 348 Sample List of Lesson Topics : Emotion versus Strategy 17 2: The Framework of Strategy 18 3: The Goal of Strategy 19 4: A Unique Position 20 5: The Competitive Environment 21 6: The Changing Times 22 7: Competitive Success 23 8: The Need for a Philosophy 24 9: Advancing a Position 25 10: The Source of Knowledge 26 11: The Source of Opportunity 27 12: Acting on Vision 28 13: Positioning 29 14: Attacks and Battles 30 15: Moving through Opposition 31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A. Only conflict is inherently destructive. B. Only battle is inherently costly. C. Only attack is inherently aggressive. D. There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn’t necessarily—but can—mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage—when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .
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Gary Gagliardi is a multiple award-winning author, successful high-tech entrepreneur, an internationally-known strategic trainer, and America's leading authority on the ancient Chinese system of Sun Tzu. Among his accomplishments are: - Authoring over two dozen books on technology, business, marketing, and self-help, with ten of his books winning award recognition in eleven different non-fiction categories, - Appearing as a strategy expert on hundreds of radio and TV shows all across the country, - Building an Inc. 500 accounting software company with offices across the U.S. and in Europe, - Having his books have been translated into a dozen different languages and published around the world with his translation of Sun Tzu's used as the basis for translation into other languages, - Speaking all over the world and training the employees of some of the world's largest organizations in competitive strategy. Art of War and Strategy Books By Gary Gagliardi Sun Tzu's Art of War Rule Book in Nine Volumes Sun Tzu's The Art of War Plus The Art of Sales: Strategy for the Sales Warrior 9 Formulas for Business Success: the Science of Strategy The Golden Key to Strategy: Everyday Strategy for Everyone The Art of War Plus The Chinese Revealed The Art of War Plus The Art of Management: Straegy for Management Warriors Art of War for Warrior Marketing: Strategy for Conquering Markets The Art of War Plus The Art of Politics: Strategy for Campaigns (with Shawn Frost) Making Money By Speaking: The Spokesperson Strategy The Warrior Class: 306 Lessons in Strategy The Art of War for the Business Warrior: Strategy for Entrepreneurs The Art of War Plus The Warrior's Apprentice: Strategy for Teens The Art of War Plus Strategy for Sales Managers: Strategy for Sales Groups The Ancient Bing-fa: Martial Arts Strategy Strategy Against Terror: Ancient Wisdom for Today's War The Art of War Plus The Art of Career Building: Strategy for Promotion Sun Tzu's Art of War Plus Parenting Teens The Art of War Plus Its Amazing Secrets: The Keys to Ancient Chinese Science Art of War Plus Art of Love: Strategy for RomanceReview:
Book of the Year, Self-Help, 2005 - Finalist --Foreward Magazine
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