Digital Marketing: A Managing Director's Guide - Softcover

Inhaltsangabe

This guide is specifically aimed at Managing Directors and CEOs of small- to medium-sized businesses. This will help you to understand what digital marketing is, in the simplest and clearest terms, so that you can work with your agency to achieve the best results for your business. 
Key Areas: •    Website Insight •    Cyber security and data protection •    Digital marketing strategy •    Search engine optimisation (SEO) •    Content marketing •    Social media marketing •    Email marketing •    Paid advertising •    Marketing funnels •    ysis and measurement
 “Olga Travlos is a very proficient adviser who has delivered great results and substantial added value for our business. Her SEO work propelled our website to the top of the Google rankings for the keywords that mattered to us. Her proactive stance in identifying our business needs and in finding practical solutions to our stringent requirements has made all the difference.” Olivier Picard, Managing Director ISC Medical “Xanthos has been fundamental to our long term digital marketing performance. Their SEO, paid search, marketing automation, content marketing and e-commerce services, along with their deep-rooted understanding of our business and market place, has enabled us to take market share from our competitors and to ride a wave of rapid growth.  James Warren, Head of Digital Marketing IT Governance Ltd
Olga Travlos is an e-commerce and digital marketing strategist. She is the founder and managing director of Xanthos, an agency that specialises in digital marketing and e-commerce for small- and medium-sized companies. She has many years senior management experience in a number of industries in the private sector.  

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