Bridging the Gap: An Introduction to Intercultural Communication With China (Global Business) - Softcover

Inhaltsangabe

Specialist Book of the Year 2025 (Business Book Awards).

This is the first title in the new Navigating China series of books written by leading experts in the field of international business and management.

The book provides a practical understanding of the key concepts and issues involved in communicating in today’s multicultural world, using China as the prime example of the cultural barriers faced by non-Chinese businesspeople. By combining theory and practice, it presents clear insights and techniques for effective intercultural communication.

How does our language reflect our thoughts? What is the relationship between culture and communication? How can we overcome cross-cultural boundaries and communicate effectively in both interpersonal and business settings?

AUTHOR
Dr. Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at the London School of Economics, Programme Director of LSE’s BSc International Relations and Chinese course, and UK Director of the LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.

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