The Visual Revolution Guidebook: How to build the skills you need for success in the new visual economy - Softcover

Morris, Roz

 
9781915483461: The Visual Revolution Guidebook: How to build the skills you need for success in the new visual economy

Inhaltsangabe

The visual economy is here and we are all broadcasters now!

Are you missing out on business and promotion because you're not making the most of today's visual economy? Do you worry about looking unprofessional if you're asked to make presentations, present videos, talk live on social media, or give media interviews?

In today's fast-paced world of constant, 24-hour media, moving images and digital presence, broadcasting skills are no longer the preserve of the privileged few. When every visual choice has the power to make or break reputations, success in this highly competitive economy hinges on mastering the skills of visual communication.

In The Visual Revolution Guidebook media expert Roz Morris, who has trained thousands of people to succeed in media interviews, videos and presentations, provides you with a unique practical toolkit for the visual skills you need right now for success in your career in this new visual-centric world.

Through illuminating case studies, proven approaches and user-friendly, practical advice and checklists, you'll be equipped with an impressive range of advanced media skills, including how to:


    Craft a compelling online presence.Produce impactful promotional videos.Fine-tune presentation skills across diverse media platforms.Shine in media interviews with confidence and precision.Harness the incredible potential of the metaverse.Understand the evolving role of influencers.


Whether you're an entrepreneur, marketer or business leader seeking to understand and excel in modern business communication, this is more than just a must-read - it's an expert and indispensable roadmap to thriving in the visual revolution.


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Über die Autorin bzw. den Autor

Roz Morris’s journey in journalism began at Oxford University, where her interest was ignited by the student newspaper. Her prolific writing led to offers from three prestigious journalist training schemes, which ultimately led her to The Guardian newspaper as the northeast of England correspondent.

Later transitioning to The Observer, she then ventured into broadcasting as a reporter for BBC Radio 4's World at One and PM daily news programmes. Roz’s varied media career continued to develop with roles such as BBC Scotland correspondent, ITV newsreader and presenter, as well as through freelancing roles for the BBC, ITV and national radio alongside feature writing for publications such as The Guardian, Daily Telegraph and Evening Standard.

Roz’s accidental move into media training soon evolved into a passion. After a stint of teaching radio journalism ignited her love for teaching and training she founded her own media training company, TV News London Ltd, where she leverages her decades of journalistic, media and training expertise to empower countless individuals in mastering the complex challenges of the visual economy.

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