The Reputation Gap: How to grow a reputation that delivers more profitable business - Softcover

Roper, Peter; Morrissey, Lesley

 
9781914151743: The Reputation Gap: How to grow a reputation that delivers more profitable business
Softcover
ISBN 10: 1914151747 ISBN 13: 9781914151743
Verlag: The Endless Bookcase, 2023

Inhaltsangabe

You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation.

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Über die Autorin bzw. den Autor

Peter Roper is the Family Businessman. As a serial entrepreneur he has first-hand experience of what happens when you get it right AND what happens when you get it wrong! As a sought-after keynote speaker, he has spoken in front of more than 500,000 people across several countries. Discover more at www.familybusiness practice.com Lesley has written since she was a child, and professionally since 1981. Her books show her dual career path as a human resources manager and management trainer as well as a commercial copywriter. She says, “I’m one of those anal people who can spot a typo at 100 paces! I believe that information should not be dry and dusty, and reading non-fiction should be as engaging as conversation.” Lesley writes in two areas – management development and writing to market a business – reflecting her background.

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Verlag
The Endless Bookcase
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1914151747
ISBN 13 
9781914151743
Einband
Taschenbuch
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