Customer Experience 3 - Softcover

Inhaltsangabe

28 international customer experience (CX) professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles.

Editors: Naeem Arif, Andrew Priestley.

Contributors are experienced, qualified CX experts including Neil Skehel (Foreword), Richard Jordan, Sirte Pihlaja, Laura Tengerdi, Stephanie Linville, Francesca Tempestini, Sharon Boyd, Mohamad El-Hinnawi, Marc Karschies, Sandra D P Thompson, Robert Azman, David Wales, Serena Riley, Anita Ellis, Miles Courtney-Thomas, Gabriela Geeson, James Brooks, Daniel Dougherty, Olga Potaptseva, Joanna Carr, Edward Mei, Thomas Fairbairn, Nick Lygo-Baker, Olivier Mourrieras, Gustavo Imhof, Jessica Noble, Gregorio Uglioni, Mandisa Makubalo and Anna Noakes Schulze.

Topics include: Customer centric culture

Organisation adoption and accountability

VoC insight and understandings

CX design and improvement

CX metrics, measurement and ROI

CX strategy

This is the anticipated follow-up third volume packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.