How should we think about and understand human behaviour Whats the role of theoretical models How can and should such models be used in practice And what can we learn from the many different academic and practical perspectives on the subject This book, aimed at anyone with an interest in behaviour change, offers a fresh and challenging take on these questions. It comprises a Dialogue, which sets out key debates in a lively and accessible way, and 21 commentaries written from a wide range of standpoints, including academic, commercial and public sector. The initial dialogue was constructed at the invitation of the University College London (UCL) Centre for Behaviour Change, following an event with the title Models of behaviour change: how useful are they hosted by the Centre on 2nd June 2014. Its content draws on the event itself, and on interviews with Jamie Brown (UCL), Nicola Christie (UCL), Anthony Finkelstein* (UCL), Heather Gainforth (UCL), Graham Hart (UCL), Kate Jeffery* (UCL), Mike Kelly (NICE when interviewed), Susan Michie (UCL), John Owens (Kings College London), Alan Penn (UCL), Jeremy Watson (UCL) and Robert West* (UCL). Interviewees who were also speakers at the CBC event are marked with an asterisk. Further chapter contributions include: 2. Katherine Hardyment - Associate Director, Good Business 3. Alan Cribb - Professor of Bioethics and Education, Centre for Public Policy Research, Kings College London 4. Richard L. Wright - Director of Sustainable Behaviour, Unilever 5. Nigel Shardlow - Director of Planning, Sandtable Ltd 6. Robert Holtom - Freelance Consultant and Writer 7. Chris Mills - Research Fellow, UCL Faculty of Laws 8. Michael P Kelly - Honorary Senior Visiting Fellow, Institute of Public Health, University of Cambridge + 17 more
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