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The Insight Book: Enhancing your creativity by learning to see things differently (Concise Advice) - Softcover

Tasgal, Anthony

 
9781911687382: The Insight Book: Enhancing your creativity by learning to see things differently (Concise Advice)
Softcover
ISBN 10: 1911687387 ISBN 13: 9781911687382
Verlag: LID Publishing, 2023

Inhaltsangabe

More than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

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Über die Autorin bzw. den Autor

Anthony Tasgal is a marketing consultant and educator, who specializes in insight, behavioural economics and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book.

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Verlag
LID Publishing
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1911687387
ISBN 13 
9781911687382
Einband
Taschenbuch
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar