This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.
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Mohamed Salama PhD. is Director of Corporate Executive Relations and former Acting Associate Head of the School of Management and Languages at Heriot-Watt University, Dubai. Dr Salama has over 30 years of academic and industrial experience in project management, marketing, strategy and mergers and acquisitions.
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