The Very Idea: Unlocking the Power of Idea Economics - Softcover

Wethey, David

 
9781911583370: The Very Idea: Unlocking the Power of Idea Economics
Softcover
ISBN 10: 1911583379 ISBN 13: 9781911583370
Verlag: Urbane Publications, 2019

Inhaltsangabe

Ideas may be good or bad, big or little, powerful or weak. But what really matters is how valuable they are. The commercial overrides the subjective. Or to put it another way, the value is more important than the value judgement - so learn how to make your ideas worth more!

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Über die Autorinnen und Autoren

David Wethey is an author and writer from Alvechurch, Worcestershire. He founded Agency Assessments International (AAI) in1988 and has undertaken projects in more than 40 countries. In 2008 he was awarded an Honorary Fellowship by the IPA for services to the Client/Agency Relationship.David is the bestselling author of Decide, published in 2013 and Mote, published by Urbane in 2016. Mote was shortlisted for the CMI Book of the Year Award in 2016.

David Wethey is an author and writer born 1944 in Alvechurch, Worcestershire England. He has his own blogsite Making Better Decisions Better, and writes articles and blog posts on decision making, current affairs and advertising for a variety of publications and sites, including the Marketing Society. He previously wrote business bestsellers Decide and Mote.

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Verlag
Urbane Publications
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1911583379
ISBN 13 
9781911583370
Einband
Taschenbuch
Anzahl der Seiten
400
Kontakt zum Hersteller
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Verantwortliche Person
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