Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.
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Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book (part of LID s Concise Advice series).
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