'You had me at hello.' How do you grab a reader from the first word? In a world of constant media overwhelm, learning how to write to engage the attention and emotions is an invaluable skill. This sharp, funny and useful book will show you how. --Suzie Greaves, Editor of Psychologies
In a world full of 'how to' books, it's great to read an author who actually puts his own advice into practice on the page. --Ouida Taaffe, Editor Financial World
Want to impress your customers, your colleagues, and your boss with your clear, straight-to-the-point, dazzling writing? Then smack yourself into action with this book, a must for all business writers in the digital age. --Barry Dwyer, Senior Lecturer in Management, London Metropolitan University Business School
Bestselling author Andreas Loizou delivers the first in a groundbreaking new series of concise, forthright and wholly practical titles that give you the real skills you need to succeed in business. Business writing is often terrifying. Many of us get blocked, lost, anxious and confused when forced to put our thoughts into words. In our frantic, numbers-driven world, the importance of clear writing is often over-looked. Here are the tools and techniques to improve the quality and speed of your writing. Whether it's a two-line email or a two-hundred page report, your communication skills will rocket and you'll have the toolbox you require to pitch effectively whatever your business. Learn how to attract readers and, once they're completely in your thrall, turn them into loyal followers. Your confidence will grow as you learn how to structure and plan your writing. You'll get clear messages across quickly. And you'll do it with style.
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