Business writing is often terrifying. Many of us get blocked, lost, anxious and confused when forced to put our thoughts into words. In our frantic, numbers-driven world, the importance of clear writing is often overlooked. Here are the tools and techniques to improve the quality and speed of your writing. Whether it’s a two-line email or a 200 page report, your communication skills will rocket and you’ll have the toolbox you require to pitch effectively whatever your business. Learn how to attract readers and, once they’re completely in your thrall, turn them into loyal followers. Your confidence will grow as you learn how to structure and plan your writing. You’ll get clear messages across quickly, and you’ll do it with style.
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Andreas Loizou is an author and consultant, and designs and delivers courses in finance and writing around the world. His current client list includes the Bank of England, the Financial Conduct Authority, the London Stock Exchange, Lloyds and Santander. After starting his business career as a Chartered Accountant at PWC, Andreas analyzed UK and Spanish banks at Goldman Sachs. He is the author of The Devil's Deal: An Insider's Tale of How Money is Made.
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