Who Killed the Sparq? - Softcover

'It's ridiculous. It's Sunday. Worse, it's a glorious, warm, blue-sky Sunday morning and here I am in my study, on my computer, preparing a PowerPoint presentation for Monday's ExCo meeting to explain why, after yet another month, our new Growth Through Innovation process has so far failed to get any real results. They've graciously granted me 20 minutes out of a 5-hour meeting. Strange how, for an organisation which claims that "Innovation is our life-blood" on this year's annual report, our board actually dedicates so little time to helping the blood to flow freely.' Everyone loves innovation... but in most businesses there is very little of it about. This is not down to a lack of creativity, but because the initial spark always gets killed off early. Who Killed the Sparq? looks at the different risks to innovation that can happen across a business and provides a practical, easy-to-use guide to making sure that the spark of an idea will blossom.

Eddie is Learning Director of Pentacle The Virtual Business School (Founded 1994). He was previously an Executive Director at Ashridge Management College, having begun his career with Shell.