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Reseña del editor
Every organisation likes to think it makes decisions based on evidence. Not just any evidence, but the best evidence. But the reality is that we still make a lot of decisions based on gut feel. We do things because they seem right. In Data-driven business Tim Phillips shows that our gut misleads us. We are slaves to all sorts of biases that that we feel apply to other people, never to us. We cling to our beliefs too long, we listen too much to the people who shout loudest, we change our opinion based on how well information is presented, we overvalue quick results, we don't plan for rare events, and we credit ourselves for being clever when we were just lucky. When we trust our gut, we don't follow the numbers: we don't measure costs, because we are too busy measuring the benefits. We assume that X caused Y, but don't measure whether it did. We don't bother to find out the real situation before we make a decision, and we don't compare what happens to what we planned. There are two main reasons: many of us don't know how to measure or look for the information we need; and most of us wouldn't have the faintest idea what to do with the data even if it fell onto our desk. Data-driven business is about how to recognise when gut feel needs a helping hand, and how to read what the numbers tell you better than the next guy. Data-driven business is about how to: * recognise when your decisions need more data; * look for the data you need. Some of it may be sitting there, waiting, and a lot of it is free; * make simple insights out of what you know already, by measuring or modelling it better; * avoid the basic errors that come from jumping to conclusions based on bad data or bad logic. The professionals are revolutionising what we can do with data; this book shows how you can tap into it cheaply and quickly in order to gain a business advantage. And it's about how you can create a team that trusts data and acts on it at the right time.
Biografía del autor
Tim Phillips is a freelance journalist, writing about business, technology, social change and innovation. He has written for The Wall Street Journal Europe, The International Herald Tribune, The Times, The Sunday Times, The Observer, The Independent and The Daily Express among others. For two years he was a technology and internet columnist for the Guardian.
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- VerlagInfinite Ideas Limited
- Erscheinungsdatum2016
- ISBN 10 1908984600
- ISBN 13 9781908984609
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten160
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Data-driven business: Use real numbers to improve your performance by 352%
Verlag:
Infinite Ideas Limited 23 M, 2016
ISBN 10: 1908984600
ISBN 13: 9781908984609
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Paperback. Zustand: Very Good. Data-driven business: Use real numbers to improve your performance by 352% This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781908984609
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Data-driven business: Use real numbers to improve your performance by 352%: Use real numbers to improve your business by 352%
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR008513011
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