Givenomics: How giving creates sustainable success for companies' customers and communities - Softcover

"Often you'll come across a simple idea and say "why didn't I think of that?" Givenomics is such an idea and it has the power to change the way we think and the communities in which we live. Richard Morris` book embraces the latest technology and shows how personal giving can be made easier to enable individuals, beneficiaries and companies to `win' at the same time. More importantly, it shows that by satisfying our innate desire to belong and contribute, contribution can empower an individual to thrive and reach out for that `butterfly' of happiness." -- Robert Purcell, Chief Executive East Herts YMCA "Richard's book is in many ways a revelation. He explains the theory and practice of Givenomics in a very clear and thought-provoking voice. An extremely worthwhile read." -- Victoria Stapleton, founder of Brora Ltd "Occasionally strange portmanteau words creep into the language: stagflation, humongous, infomercial... but now we have one that, if it works, will transform how we give money and how businesses can be part of the solution and not part of the problem. "Givenomics", the new book by Richard Morris, entrepreneur and founder of TheGivingMachine, is a must-read for anyone interested in how our society could be a better place: it's a really good read too." -- David Fitzpatrick,Chief Executive, Cynnal Cymru - Sustain Wales

Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called TheGivingMachine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all. The result is Givenomics - a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.