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Inhaltsangabe
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.
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Über die Autorin bzw. den Autor
Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de 'Automobile). He lives in London.
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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
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Elliott & Thompson Limited, United Kingdom, London, 2013
ISBN 10: 1908739827
ISBN 13: 9781908739827
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Paperback. Zustand: Very Good. Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005975120
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Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover
Verlag:
Elliott & Thompson, Limited, 2013
ISBN 10: 1908739827
ISBN 13: 9781908739827
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Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover
Verlag:
Elliott & Thompson, Limited, 2013
ISBN 10: 1908739827
ISBN 13: 9781908739827
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Hardcover
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Jewels in the Crown: How Tata of India Transformed Britains Jaguar and Land Rover
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Jewels in the Crown
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Zustand: New. The remarkable story of the transformation of the Jaguar and Land Rover brands.Über den AutorRay Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work a. Artikel-Nr. 597167969
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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
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Zustand: New. 2013. 1st ed. Hardcover. The remarkable story of the transformation of the Jaguar and Land Rover brands. Num Pages: 224 pages, Illustrations. BIC Classification: 1DBK; 3JMC; KJVB; KNDR. Category: (G) General (US: Trade). Dimension: 235 x 164 x 26. Weight in Grams: 602. . . . . . Books ship from the US and Ireland. Artikel-Nr. V9781908739827
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Jewels in the Crown : How Tata of India Transformed Britain's Jaguar and Land Rover
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Buch. Zustand: Neu. Neuware - Jewels in the Crown, winner of the 2013 Montagu Trophy by the Guild of Motoring Writers, provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. Artikel-Nr. 9781908739827
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