The Branded Gentry: How a New Era of Entrepreneurs Made Their Names - Hardcover

Hopper, David; Vallance, Charles

 
9781908739780: The Branded Gentry: How a New Era of Entrepreneurs Made Their Names
Hardcover
ISBN 10: 1908739789 ISBN 13: 9781908739780
Verlag: Elliott & Thompson Limited, 2013

Inhaltsangabe

Every era has its gentry: wealth, authority and power are seldom static for long. Once, whiskered industrialists challenged the landed gentry for social ascendancy. Then, in the 20th century, came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about 13 such individuals; from Johnnie Boden to Julian Richer; from Lord Sainsbury to Paul Smith; from Emma Bridgewater and John Hegarty to Robert Hiscox and others. Remarkable men and women, from a sweeping range of industries: pioneers of modern enterprise. The authors take us on a colorful, illuminating journey, described through 13 compelling portraits, covering grand philosophies and shrewd strategies, the lessons of success (and failure) and the dramas and difficulties on the way. The book will appeal to general readers interested in finding out more about the people behind the brands, as well as those of an entrepreneurial spirit who want to know how others got to the top and what is involved when you have your name above the door.

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Über die Autorin bzw. den Autor

David Hopper is a marketing research strategist with over 20 years of international experience, running his own consultancy, H2 Partners, whose clients include Bollinger, Nokia, Pernod Ricard, and McDonald’s. Charles Vallance is chairman and founding partner of advertising agency VCCP, which handles a diverse range of clients including Hiscox, Laithwaites, easyJet, Molson Coors, Burton’s Biscuit Co, Compare the Market and O2.

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Verlag
Elliott & Thompson Limited
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1908739789
ISBN 13 
9781908739780
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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