The Truth About IKEA: How IKEA Built Its Global Furniture Empire - Softcover

Stenebo, Johan

 
9781908096074: The Truth About IKEA: How IKEA Built Its Global Furniture Empire
Softcover
ISBN 10: 1908096071 ISBN 13: 9781908096074
Verlag: Gibson Square Books Ltd, 2017

Inhaltsangabe

KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.

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Über die Autorin bzw. den Autor

Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA's billionaire founder and his family. In this book, he argues that Kamprad is secretly the world's richest man, richer than Bill Gates.

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Verlag
Gibson Square Books Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1908096071
ISBN 13 
9781908096074
Einband
Taschenbuch
Anzahl der Seiten
254
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781783341726: IKEA: How to Become the World Richest Family

Vorgestellte Ausgabe

ISBN 10:  1783341726 ISBN 13:  9781783341726
Verlag: Gibson Square, 2022
Softcover