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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing) - Softcover

Atkinson, Ian

 
9781907794148: Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business (LID Publishing)
Softcover
ISBN 10: 190779414X ISBN 13: 9781907794148
Verlag: LID Business Media, 2011

Inhaltsangabe

The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive.

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Über die Autorin bzw. den Autor

Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.

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Verlag
LID Business Media
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
190779414X
ISBN 13 
9781907794148
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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