This comprehensive publication is designed to give you practical help with developing your business. It covers many of the core elements of law firm marketing, such as branding, e-marketing and using social media as well as looking at business areas including: winning new clients and developing new business from existing clients planning and budgeting competitive tendering increasing profitability. Previously published in PDF format in 2007, this updated toolkit takes account of changes in the legal services market including the full implementation of the Legal Services Act 2007, the advent of alternative business structures and new competitors such as Co-op Legal Services. It also incorporates: practical advice on how your practice can use business development tools to drive growth and profitability prospective effects of the Legal Aid, Sentencing and Punishment of Offenders Act 2012, for example on referral fees likely changes in the regulatory structure of wills and probate. This practical toolkit has template documents including client tracking and a client feedback questionnaire, which are included on the accompanying CD-ROM for easy customisation.Vom Verlag:
The Law Management Section Guide to Business Development offers practical advice on how firms can use business development tools and techniques to drive growth and profitability. Expert authors give valuable insight into how to gain new clients and develop new business from existing clients. The A4 size book includes detailed analysis of the key areas of business development such as: promotional mix branding client relationship management competitive tendering client care planning and budgeting sales and sales management smaller practices pricing and fees online marketing research and analysis reputation management social media. This book is an essential guide that provides summaries of the key issues and techniques. It includes check-lists and hints and tips, plus information and support on the business and management issues of the day to enable firms to perform even better and more profitably.
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