Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC (101 Guide Series) - Softcover

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Phil Robinson is an online marketing consultant with over 16 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency specialising in pay per click, online PR, SEO, social media and conversion optimisation. He gives best practice training for businesses, runs seminars and writes eBooks on digital marketing strategy. Lindsey Annison is ClickThrough's chief blogger. A practising internet marketing consultant since 1996, Lindsey helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK TechnologyA" Dr Dave Chaffey has been involved hands-onA" in SEM since 1998 when he built his first site. Since then he has consulted and trained many marketers to help improve their results from search engine marketing, including representatives from 3M, BP, HSBC Commercial, Mercedes-Benz, Smith and Nephew and Sony Professional. Dave is also author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence (with PR Smith).