This book is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections: marketing essentials; launching new services/products; growing your business; and, revitalising your business. All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online.
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Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing, a member of the Marketing Institute of Ireland and the Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.
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