Quick Win Marketing: Answers to Your Top 100 Marketing Questions - Softcover

Hanlon, Annmarie

 
9781904887782: Quick Win Marketing: Answers to Your Top 100 Marketing Questions

Inhaltsangabe

This book is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections: marketing essentials; launching new services/products; growing your business; and, revitalising your business. All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online.

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Über die Autorin bzw. den Autor

Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing, a member of the Marketing Institute of Ireland and the Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.

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