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Inhaltsangabe
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.
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Über die Autorin bzw. den Autor
Andy Maslen has spent 20 years in the business communication and information industry. His agency, Sunfish, works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
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Write to Sell: The Ultimate Guide to Great Copywriting
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Write to Sell: The Ultimate Guide to Great Copywriting
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Paperback. Zustand: Very Good. Write to Sell: The Ultimate Guide to Great Copywriting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781904879992
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Write to Sell: The Ultimate Guide to Great Copywriting
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Write to Sell: The Ultimate Guide to Great Copywriting
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Cyan Books, United Kingdom, London, 2007
ISBN 10: 1904879993
ISBN 13: 9781904879992
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