See, Feel, Think, Do: The Power of Experience Marketing: The Power of Instinct in Business - Softcover

Milligan, Andy; Smith, Shaun

 
9781904879558: See, Feel, Think, Do: The Power of Experience Marketing: The Power of Instinct in Business
Softcover
ISBN 10: 1904879551 ISBN 13: 9781904879558
Verlag: Cyan Books, 2006

Inhaltsangabe

Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

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Über die Autorin bzw. den Autor

Andy Milligan is a consultant who has worked globally on brand strategies for major organizations. He is the author of Brand It Like Beckham and coauthor of Uncommon Practice: Brands Who Deliver a Great Experience. Shaun Smith runs his own consulting business specializing in customer research and is a sought-after speaker on the subject. He is a contributing author to Brands and Branding and the coauthor of Managing the Customer Experience: Turning Customers into Advocates and Uncommon Practice: Brands Who Deliver a Great Experience.

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Verlag
Cyan Books
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1904879551
ISBN 13 
9781904879558
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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