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Wizard!: Harry Potter's Brand Magic (Great Brand Stories) - Softcover

Brown, Stephen

 
9781904879305: Wizard!: Harry Potter's Brand Magic (Great Brand Stories)
Softcover
ISBN 10: 1904879306 ISBN 13: 9781904879305
Verlag: Marshall Cavendish Ltd., 2005

Inhaltsangabe

Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.

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Über die Autorin bzw. den Autor

Stephen Brown is a professor of marketing research at the School of Marketing, Entrepreneurship & Strategy at the University of Ulster and a visiting professor at Northwestern University in Chicago, where he works with marketing guru Philip Kotler. He is the author or editor of numerous books, including Free Gift Inside!, Postmodern Marketing, and Romancing the Market. He has also been published in the Harvard Business Review, Journal of Marketing, and Business Horizons.

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Verlag
Marshall Cavendish Ltd.
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1904879306
ISBN 13 
9781904879305
Einband
Taschenbuch
Anzahl der Seiten
192
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Verantwortliche Person
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