Driving it Home: 100 Years of Car Advertising (Library of Historic Advertising) - Softcover

Tracing the ways in which car manufacturers have attempted to persuade buyers to believe in their brand, this resource charts the development of advertising from the early days of motor cars to the mass market at the end of the 20th century. Through dozens of beautiful illustrations, the changing styles of manufacturers’ ad campaigns are revisited and examined in this dissection of a product that, perhaps more than the advertising for any other manufactured good, tells the story of the economic, political, and social history of the 20th century.