Verwandte Artikel zu The Bluffer's Guide To Marketing (Bluffer's...
Inhaltsangabe
Perceived demand
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralization
As young marketing trainees discover?life is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the ?organizational wheel.” In fact there are many companies where the motorcycle couriers are more ?integrated” than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar?both involve rehashing the past and over-promising the future.
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The Bluffer's Guide to Marketing
By Graham HardingOval Books
Copyright © 2005 Graham HardingAll right reserved.
ISBN: 9781903096550
Perceived demand
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralisation
As young marketing trainees discover - life is not pure Kostler and there are many companies where marketing is neither the centre of the universe nor the centre of the 'organisational wheel'. In fact there are many companies where the motorcycle couriers are more 'integrated' than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar - both involve rehashing the past and over-promising the future.
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralisation
As young marketing trainees discover - life is not pure Kostler and there are many companies where marketing is neither the centre of the universe nor the centre of the 'organisational wheel'. In fact there are many companies where the motorcycle couriers are more 'integrated' than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar - both involve rehashing the past and over-promising the future.
Continues...
Excerpted from The Bluffer's Guide to Marketingby Graham Harding Copyright © 2005 by Graham Harding. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
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