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How to Succeed As a Sports Agent (Pocket essentials: Sports) - Softcover

Stein, Mel

 
9781903047767: How to Succeed As a Sports Agent (Pocket essentials: Sports)

Inhaltsangabe

How to be a Sports Agent is a practical and down to earth book that reveals the secrets behind the art of being a sports agent. It includes:

  • Analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client.
  • The regulation of agents in various sports, and how to comply.
  • The difference between a good agent and a bad agent.
  • Creation of playing contracts, particularly with regard to soccer, cricket and rugby and covering the most common pitfalls.
  • Marketing, merchandising, licensing and sponsorship deals - how to negotiate them and how to draft them.
  • The art of negotiation, and the balance between on and off pitch activities.
  • The role of the lawyer as agent and adviser.
  • Keeping the clients happy, how to acquire new clients and how to keep them happy when they come on board.

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Über die Autorin bzw. den Autor

Mel Stein was one of the first English solicitors to be regarded as a specialist sports lawyer and has represented footballers such as Chris Waddle, Paul Gascoigne and Alan Shearer as well as Tottenham Hotspur Football Club.

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