Electronic Business - Softcover

Reseña del editor

Online retailing continues to grow at a staggering rate. In the UK alone, internet sales rose by 50% year-on-year in the last three months of 2007 (source: Capgemini), and of those with internet access in the UK, 97% have made at least one online purchase (source: Nielsen Global Survey). IT professionals are playing an increasingly pivotal role in shaping this new business landscape, and the success of many business ventures, is growing ever-more dependent on their skills and knowledge. "Electronic Business" supports all of those with a stake in e-business or e-commerce by providing a solid grounding in their main functions. It is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or Business Studies, taking an MBA, or managing the delivery of an IT service to new or established e-business customers.

Contraportada

Exploring business opportunities in the internet age has never been more crucial. The potential to generate higher sales, exploiting new markets, improving cost savings and streamlining work processes all flow from a genuine understanding of the principles outlined in Geoffrey Sampson’s book.

Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to the success of many organisations. ‘Electronic Business’ explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential.

Key areas covered include: Business Process Re-Engineering (BRP)

Outsourcing

Software

E-tailing

Improving B2B efficiencies

Business-to-Government trading

Enterprise Resource Planning (ERP) Geoffrey Sampson was educated at Cambridge and Yale Universities. He has taught at LSE, Lancaster and Leeds Universities and worked as a consultant in the private sector. He is currently a professor of computer science at Sussex where he teaches e-business.