The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program - Softcover

Peppers, Don; Etc.; Rogers Ph.D, Martha; Dorf, Bob

 
9781900961875: The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
Softcover
ISBN 10: 1900961873 ISBN 13: 9781900961875
Verlag: Capstone Publishing Ltd, 1999

Inhaltsangabe

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

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Críticas

Critical Acclaim for Don Peppers and Martha Rogers: Enterprise One to One: "Five stars!"--The Wall Street Journal "First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."--Scott Cook, Chairman of the Board, Intuit "Exceptional. We're basing our strategic planning on these principles." --Larry Rosenberger, President and CEO, Fair, Isaac "Look no further--a practical business model for operating in an online interactive world."--Martin Nisenholtz, President, The New York Times Electronic Media Company "Destined to become the business field guide for the twenty-first century."--Jim Kouzes, Chairman, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge The One to One Future: "Book of the year."--Tom Peters "Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."--George Gendron, Inc. magazine "Unusual insight into how marketers can serve each other and every consumer." --Regis McKenna, author, consultant, Regis McKenna, Inc. "A unique perspective on the fundamental, structural changes that technology is already bringing to the real world of business competition."--Esther Dyson, author, president, EDventure Holdings

Reseña del editor

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

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Verlag
Capstone Publishing Ltd
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
1900961873
ISBN 13 
9781900961875
Einband
Tapa blanda
Anzahl der Seiten
252
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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