Working with many top British and American companies over the last thirty years, Martin Roberts has developed an enviable reputation for solving problems seen by others as insoluble. He attributes this to his ability to adapt and apply to business problems techniques derived from the field of psychology. These include: NLP, Behavioural Modification, Gestalt therapy and Transactional Analysis. This book is about how to 'do' excellent Change Management using a variety of techniques, and is based on real-life experiences. Many of the methodologies presented here have never previously been published, as the author and his colleagues felt they were priceless 'trade secrets'. The book thus contains many new concepts and applications for consultants, would-be consultants and everyone involved in change within a business setting. It also provides an intriguing insight into why many fashionable 'cook-book' approaches to change run into problems and how to avoid repeating them. Contents include: introducing NLP and modern developments in Change Management; developing excellence in communication and understanding how other people tick; developing excellence in Change Management; understanding the function of time in planning change; a short consideration of popular packaged solutions.
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Martin Roberts PhD is a retired management consultant with extensive experience of Change Management in practice. He has worked at the highest level with many of the UK top one hundred companies and also has extensive experience in working with US corporations. Over the last thirty years he has developed an enviable reputation for solving problems seen by others as insoluble. He attributes this to being able to adapt and apply to business problems techniques derived from the field of psychology, including Gestalt Therapy, Behavioural Modification and Transactional Analysis.
Structured into five parts, each part of this book addresses different aspects of the overall subject area. The first part looks at the history of NLP, what the term stands for and how the subject has developed over the last twenty or so years. It provides a background covering its development from other therapies and its gradual spread from the therapeutic arena to other areas such as business applications. Finally, it looks at how some of the current business and personal development gurus have been influenced by this technology.
In the first part also, attention is given to the development of Change Management techniques over the last thirty or so years. Of particular concern is the high level of failures associated with many of these modern packaged solutions such as Total Quality Management, Business Process Re-engineering and Information Technology in general.
The second part looks at communication skills. This is perhaps how NLP is currently best known in the world of business. Clearly if you are a manager or a consultant and you cannot communicate effectively you are not going to be very good at your job. For those with experience in the field this can be an opportunity to revise or hone your skills. Those coming from an NLP background have an opportunity to gain an insight into how to apply, in a business setting, the technology you have already learned.
The third part deals specifically with the subject of Change Management. It covers the research undertaken by the Ecotech Group at Cranfield University into the causes of Change Management failures and the methods developed to avoid repetition of the same mistakes. It deals in particular with three models devised or adapted from many fields including NLP, which provide a means for improving success with all Change Management projects. Additional models are also included to assist with resolving conflict within organisations and aligning attitudes and beliefs.
Part four looks at the function of time and the different ways we can view and use our perception of time. Again two new models are included which can make significant improvements in Business Strategy Development, Planning and New Product Innovation.
The fifth part of the book looks at popular packaged solutions which have arisen from developments in the field of modern management science over the last two decades. As a very large proportion of Change Management failures have been either directly attributed to or closely associated with these types of solution, the main focus is on avoiding the major pitfalls.
Finally, at the back of the book are a number of appendices which are included as an adjunct to the main text.
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