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Reseña del editor
"Marketing Public Sector Services" covers all facets of marketing and takes fundamental principles and applies them to the public sector context. Issues covered include the marketing mix, how to develop a marketing plan and examples of who marketing techniques can be effectively implemented. This book acts as important reference material for those who are now entering a market led environment. It emphasises that all services should consider marketing as part of the management process, and that customer focus is extremely important even when not in a directly competitive environment.
Biografía del autor
The authors, Jennifer Bean and Lascelles Hussey are both highly experienced management consultants and chartered accountants. They have spent many years training and advising public sector managers in all aspects of organisational development including business planning and value for money. Their success has been in making these subjects relevant to the public sector in a practical way.
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- VerlagHB Publications
- Erscheinungsdatum1997
- ISBN 10 1899448055
- ISBN 13 9781899448050
- EinbandTapa blanda
- Anzahl der Seiten140
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Marketing Public Sector Services: Essential Skills for the Public Sector
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004459340
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Marketing Public Sector Services: Essential Skills for the Public Sector
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fine. Artikel-Nr. GOR013624307
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Marketing Public Sector Services: Essential Skills for the Public Sector
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Marketing Public Sector Services: Essential Skills for the Public Sector This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781899448050
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