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Growing Your Business! - Softcover

 
9781890676384: Growing Your Business!

Inhaltsangabe

Growing Your Business! provides the small business owner with practical tips for identifying their key market, generating prospects, and most importantly, defining the purpose of their business. This power-packed book is ripe with simple yet profound suggestions for making your business what you truly want it to be. Growing Your Business! leaves the big words and clumsy phrases to business textbooks--instead it gives you the practical information you need to be successful in your own business.

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Über die Autorin bzw. den Autor

Mark LeBlanc has been self-employed virtually his entire adult life. With deep commitment and quiet confidence, he has devoted his life to helping others create an innerpreneurial mindset and creating a life of possibilities.

In 1997, The Minnesota Speakers Association created The Mark LeBlanc Award for Outstanding Service and presents this award annually to a deserving member.

He currently lives in La Jolla, CA with Jill. They have been married for more than 14 years. Mark loves to walk, eat, nap, watch movies, and spend time with his family, friends, and colleagues.

Von der hinteren Coverseite

For business owners and professionals who want to sell more products and services! In this book you will discover how to: create a laser-like focus, attract more prospects, build repeat and referral business, and develop a system for staying on track. A book you can read in an hour, and get ideas you can use for a lifetime!

Aus dem Klappentext

Not your ordinary book. The bookstores are filled with books claiming to help you succeed in your small business. Some of them are good. Most are not.

Why?

Many are written by authors who have never succeeded in a business of their own. Their books are based on a textbook approach to managing a business.

In your hands you hold a book written by one of the leading resources in America on Small Business Success.

The wisdom, insights, strategies, and ideas revealed in this book are proven in the real world every day.

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When you go to the marketplace, you are faced with a number of challenges, problems, and obstacles. One obstacle rises above the rest. It is: Your inability to communicate effectively what you do and who you do it with best.

Everyday you are faced with the challenge of introducing yourself, picking up the telephone, writing copy for a brochure, ad, or sales letter, and in some form or fashion communicating to an individual or group what you do.

When you are unable to communicate clearly in the marketplace, it is easy to come up with all kinds of reasons for your lack of progress.

If you are unable to speak with any amount of intelligence, you will likely come face to face with an invisible shield out there in business land. You know exactly what I am referring to.

Every time you come in contact with a prospect or any person in the marketplace, you will have an invisible shield between you and the other person. How you communicate will determine if that shield comes down or gets thicker.

If you are unaware the shield exists, you can take any indifference or rejection personally. It is your responsibility to position yourself and your firm in such a way that the shield comes down and you can have a meaningful conversation with another human being. Here is a strategy that will work: Position yourself by concept, instead of by your titles or your products and/or services.

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