Medcroft, who has designed and implemented numerous call centers for a variety of businesses, provides the tools for planning, budgeting, and executing the right call center technology so that growing small to medium-sized companies can achieve goals and increase profits. Topics include identifying an audience and designing a call center to better serve customers; applying the experience of others; finding, training, managing, and motivating call center agents; using call accounting and reporting software; designing, building, and operating the call center; and discovering what technology is available and what it can do (e.g. PBXs, predictive dialers, call sequencers, automatic call distributors, etc.) Annotation c. Book News, Inc., Portland, OR (booknews.com)
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