The Pickle Pledge and The Pickle Challenge for Charity were the first steps in a cultural transformation process at Midland Health that resulted in:
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Joe Tye is Founder, CEO and Head Coach of Values Coach Inc., which provides consulting, coaching and training on organizational culture and values-based life and leadership skills for healthcare clients. Joe earned a Master’s Degree in Hospital and Health Administration from The University of Iowa and an MBA from the Stanford Graduate School of Business, where he was class co-president. He is the author of 12 books, including The Florence Prescription: From Accountability to Ownership, which has nearly 500,000 copies in print. Prior to founding Values Coach in 1994 Joe was chief operating officer for several large community teaching hospitals. On the volunteer front he was founding president of the Association of Air Medical Services and as founder of STAT (Stop Teenage Addiction to Tobacco) was a leading activist fighting against unethical tobacco industry marketing practices. He and his wife Sally have two adult children. They live on a small farmstead in Iowa and their second home is a tent in the Grand Canyon. Bob Dent is Senior Vice President of Midland Health and Chief Operating Officer / Chief Nursing Officer at Midland Memorial Hospital. Bob has more than 27 years as a nurse and healthcare leader. His honors and awards include: Modern Healthcare’s Class of 2006 Up and Comers in Healthcare Administration; the Texas Organization of Nurse Executives 2013 Excellence in Leadership Awardee; and the 2014 Texas Tech University Health Sciences Center’s Distinguished Alumni where he earned his doctorate degree in nursing practice. He is passionate about the professional practice of nursing and leadership. Outside of work, Bob enjoys being with his wife, five children and two grandchildren. You might find him in the garden or on the racquetball court, where he is a fierce competitor!
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