Verwandte Artikel zu Readings in Account Planning

Readings in Account Planning - Softcover

 
9781887229364: Readings in Account Planning
Softcover
ISBN 10: 1887229361 ISBN 13: 9781887229364
Verlag: The Copy Workshop, 2008

Inhaltsangabe

Find a comfortable chair and settle in to absorb some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollitt's prescient observations on the need for planning, How I Started Account Planning, and concluding with likes of john Griffiths' Above and Beyond Acct. Planning, every article in this collection contains nourishing food for thought, as Hart Weichselbaum has assembled some of the best of the best.

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Über die Autorin bzw. den Autor

Hart Weichselbaum is a consumer psychologist and head of The Planning Practice in Chicago. He was the director of Account Planning at The Richards Group and a founding member of the APGUS, the US Account Planning organization. He has an undergraduate degree from University of Chicago and a PhD in Psychology from the University of Colorado. He was a bartender most of the time he was in school and thus learned about the human condition from an entirely different point of view. He brings all this perspectives to bear on his work- combining both a head and a heart of exceptional quality. That's Hart.

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Verlag
The Copy Workshop
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1887229361
ISBN 13 
9781887229364
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
316
Herausgeber
Weichselbaum Hart
Kontakt zum Hersteller
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Verantwortliche Person
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