Readings in Account Planning (The Copy Workshop) 2nd Edition - Softcover

Hart Weichselbaum

 
9781887229227: Readings in Account Planning (The Copy Workshop) 2nd Edition
Softcover
ISBN 10: 1887229221 ISBN 13: 9781887229227
Verlag: Copy Workshop, 2017

Inhaltsangabe

UPDATED - NEW EDITION! Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of  Social Media Strategy: Marketing and Advertising in the Consumer Revolution,  this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.

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Über die Autorin bzw. den Autor

Hart Weichselbaum is a consumer psychologist and founder of The Planning Practice, a planning consultancy in Chicago. He was head of account planning at The Richards Group and Foot, Cone, and Belding, and was a founding member of the largest organization of advertising strategists in the US, with an undergraduate degree from University of Chicago and a PhD from the University of Colorado.   He was also a bartender most of the time he was in school and thus learned about human condition from an entirely different point of view. He brings all these perspectives to bear on his work - combining both a head and a heart of exceptional quality.

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Verlag
Copy Workshop
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1887229221
ISBN 13 
9781887229227
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar