Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising - Softcover

Fortini-Campbell, Lisa

 
9781887229098: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Softcover
ISBN 10: 1887229094 ISBN 13: 9781887229098
Verlag: The Copy Workshop, 2001

Inhaltsangabe

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Lisa Fortini-Campbell has built a distinguished career helping leaders place the customer at the center of marketing, branding, and product development. After earning her Ph.D., she spent more than a decade in the ad industry, holding senior roles in market research, account planning, new business development, and client leadership, culminating as General Manager of the Chicago office of Hal Riney & Partners.

Later, she joined Northwestern University's Medill School of Journalism as an Associate Professor, teaching consumer behavior while simultaneously founding The Fortini-Campbell Company, a global consultancy focused on customer insight and experience research. She has also served as an Adjunct Professor of Management at the Kellogg School of Management, leading executive programs in integrated marketing, branding, and consumer insight. She is the author of Hitting the Sweet Spot, the foundational work on insight-driven marketing.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
The Copy Workshop
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1887229094
ISBN 13 
9781887229098
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780962141522: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Vorgestellte Ausgabe

ISBN 10:  0962141526 ISBN 13:  9780962141522
Verlag: The Copy Workshop, 1992
Softcover