Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan - Softcover

Avery, Jim

 
9781887229067: Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Inhaltsangabe

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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9781887229418: Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Vorgestellte Ausgabe

ISBN 10:  1887229418 ISBN 13:  9781887229418
Verlag: The Copy Workshop, 2010
Softcover