Bond's Top 100 Franchises: An In-Depth Analysis of Today's Top Franchise Opportunities - Softcover

Über die Autorin bzw. den Autor

Robert Bond is the leading authority on the exceedingly complex franchise selection process. His previous publications on franchising include Bond s Franchise Guide (15 Editions), "How Much Can I Make?" (4 Editions), Bond s Top 100 Franchises, Franchise Opportunities Handbook (prepared for the U.S. Department of Commerce), Franchising: The Bottom Line, the Top 50 Franchise Series, Bond s Minority Franchise Guide (2 Editions) and the International Herald Tribune International Franchise Guide (2 Editions). Several other industry-related publications are in process. Since receiving his MBA from Stanford University, Bond has over 29 years of diversified business experience and an extraordinary record of achievements. He has spent much of the past 17 years focusing on the franchising industry. As an author, lecturer and consultant, he is regarded as one of the industry s most knowledgeable and widely-quoted spokespersons.

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Sample Top 100 Write-Up:

The Carvel "experience" has a long history of expertise, unique marketing and industry revolutions. By combining the highest quality, freshest milks, creams and butterfat, in-store, every day, Carvel makes the "creamiest" ice cream on the market and maintains itself as the fourth largest ice cream chain in the United States. The company, however, has no intention of settling for number four. Supplying the number one comfort food for men and women, the ice cream industry has experienced the highest growth of any food industry since 1999 and is consumed by 95% of American households.

Since its debut in Hartsdale, New York, Carvel has been at the forefront of the ice cream industry. Founded in 1934 by the inventor of the ice cream cake, Carvel was one of the very first ice cream chains and, in 1947, it became the first franchise in the ice cream industry. In addition, Carvel was the first to market soft ice cream and uniquely shaped specialty character cakes, such as the legendary Fudgie the Whale. The Carvel brand has been behind the introduction of more than 300 trademarks, copyrights, registrations and designs and is even featured in the American History Museum at the Smithsonian Institute.

Investment Required

Carvel maintains two franchising concepts: the ice cream store, which can stand alone or be placed in a strip center and offers a full menu of products including cakes and soft and hard ice cream; and the Carvel express, which primarily appears in co-branded and limited square footage locations and offers a reduced menu of products. The fee for an ice cream store is $25,000, while the fee for an express store is $15,000.

On-Going Expenses

Carvel franchisees pay royalties equaling $1.74 and advertising fees equaling $1.53 per liquid gallon of mix purchased. Royalties and advertising contributions must equal an annual minimum of $11,310 and $9,945 respectively.

What You Get Training and Support

Carvel franchisees attend a two-week ice cream training school.Support includes site and market evaluation and selection assistance, a field support team, a development network of real estate brokers, architects, lenders and contractors, quality assurance review and a toll-free franchise resource support hotline.

Territory

Carvel does not grant exclusive territories.