Influence: Science and Practice - Softcover

Reseña del editor

In this third edition of Influence: Science and Practice, Robert B. Cialdini has once again combined his talents as a wonderful writer and an astute researcher to create a thorough, up-to-date exploration of the psychology of compliance and persuasion.
The ideal supplement for students of psychology, management, sales, marketing, and persuasion, and a fascinating read for anyone interested in the power and tactics of influence, this text demonstrates how influence affects our daily lives and offers "defense" sections that show how to resist undue influence.