Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold (The Wizard of Ads Series, Volume 2) - Softcover

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A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years.

His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.

With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business.

Known to his readers simply as “the Wizard,” the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers.

He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.

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In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard′s provicative observations on advertising, business, and life that won The Wizard of Ads last year′s Business book of the Year Award – only this time the book has nuts, bolts, and even more bite!

The Wizard′s secret formula will sho you:

• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• How to get customers to remember you
• Why bankers think backwards
• How to write miraculous ads
• Why the brain contains 100,000 new worlds
• How to hire wisely and fire compassionately
• How success can send you to the poor house
• How to remember what′s really important in life