People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
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Some time ago I published a book titled The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. That collection of essays by Roy Hollister Williams on life and commerce came into my possession under rather extraordinary circumstances, and I felt compelled to share them with a larger audience.
Shortly after the book's publication, correspondence began to pour in from around the country. People in all walks of life told how the Wizard had radically changed the way they thought about advertising, business, and life. Many asked for more help in putting the Wizard's powerful principles into action. His essays had convinced them of the need to change, but the question in their minds was "How?"
One letter mentioned rumors of and Academy, a school of ancient principles and wisdom, where the elusive Wizard shared his philosophy and teachings with selected students. Intrigued, I began to make inquiries, and, after much effort and expense, I was able to verify its existence. My quest eventually brought into my hands the Wizard's annotated teaching guide and numerous personal effects.
The spirit of the Wizard's work best shines through in one of his letters where he says, "There are as many kinds of Wizards as there are passions in the hearts of humanity, yet a single characteristic is common to them all: Wizards love to be fascinated. Refusing to be restricted by the limitations of the body, Isaac Newton, Albert Einstein, and Stephen Hawking attained the status of Wizards of Worlds. Read of Henry Ford and the Wright Brothers and you'll witness the birth of Wizards of Wrenches. Emily Dickinson, Robert Frost, and Dr. Seuss stand in a centuries-long line of Wizards of Words. Teddy Roosevelt, Mother Teresa, and Martin Luther King were Wizards with a Contagious Dream. My question for you is simply this: What kind of Wizard will you be?"
Drawing on the Wizard's teaching guide, here in much of its original form, I offer you this treasure, Secret Formulas of the Wizard of Ads. It is my hope, and I'm sure the Wizard's as well, that many future wizards find a personal epiphany within its pages.
Ray Bard, Publisher email@example.comAbout the Author:
Roy H. Williams, a contemplative observer by inclination and habit, has been a lifelong student of the human race, forever seeking to answer the question "What makes people do the things they do?"
Roy indulges his fascination with the future and the past by reading science fiction and historical biographies. He writes poetry, advertising, and screenplays. He's a riveting public speaker, but hates to travel: "On the third morning away from Pennie, I wake up with a cold sore on my lip. Maybe when the boys are older, she can travel with me and I won't be so miserable."
A collector of antiques and old books, pocket watches, fountain pens, vintage photographs, and automotive memorabilia, Roy is a self-described "pack rat." (Pennie agrees.) They have two sons, Rex and Jake.
Roy H. Williams Marketing, Inc., headquartered near Austin, Texas, creates controversial ad campaigns for small business clients in thirty-eight states. The firm occasionally hosts advertising seminars that are attended by business owners and students from around the world.
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