Difficult Customer Behaviors: Pinpoint Sales Skill Development Training Series - Softcover

Inhaltsangabe

"Difficult Customer Behaviors" presents strategies and techniques to deal with hostile and a variety of difficult customer behaviors. It helps sales people understand and effectively deal with a variety of behaviors to reduce problems and increase sales. Sales people are educated how to identify and understand negative and difficult customer behaviors and the motivation behind them, and how to use specific strategies and techniques to deal with each one and overcome the difficulties each presents. They are taught to manage common customer behaviors they may encounter to improve effectiveness and generate more sales. If you or your salespeople: are unable to sell to difficult personality types; don’t understand the motivation behind customers’ game-playing; employ ineffective strategies and techniques to position company in the buyer’s mind despite difficult customer behaviors and personality types; are unable to cope with disagreeable buyers; and fail to understand how to break the grip of irrational customer loyalty to other vendors, then this book will help effectively solve these problems.

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