Customers As Partners: Building Relationships That Last (AGENCY/DISTRIBUTED) - Hardcover

Customers as Partners: Building Relationships That Last

Hardcover. xv, [1], 235, [3] p. Sources. Reading List. Index. Astute managers and entrepreneurs know that customer loyalty is a necessity for profitable businesses in the '90s and beyond. In "Customers as Partners", Chip Bell shows how long-term success depends on replacing superficial transaction-oriented approaches with the deeper commitment of partnership. Describing the quality that embody this deeper commitment, this book provides examples from the corporate world, small service businesses and personal experience. Illustrating each key principle with anecdotes and stories, Bell shows how all lasting business relationships are: grounded in an attitude of generosity; bolstered by a sense of trust; propelled by a joint purpose or shared vision; served by honesty; characterized by a sense of balance; and infused with an element of familiarity and ease. This book provides insights on how to keep the quality of these relationships central in every interaction. It offers a model of partnership where customers offer feedback, support your business by recommending you to others, and forgive mistakes because they feel a reciprocal long-term commitment. Explores the personal relationships that sustain every successful enterprise, descrining a way of business where personal interactions, not sales, are first and foremost. From a website posting: "Chip Bell has helped Fortune 100 companies dramatically enhance their bottom lines and marketplace reputation through innovative customer-centric strategies that address the needs of today s picky, fickle, vocal and all about me customers. Bell reveals the best practices from the organizations leading the customer loyalty charge, giving audiences powerful cutting-edge ideas and strategies they can put into practice the minute they leave his session. Bell s impact on audiences is nothing short of extraordinary: over 80% of the groups who hear him bring him back one or more times. Always customer-centered, Bell customizes all his presentations to meet unique organizational needs through a background study, pre-event conference call and phone interviews to better understand specific audience needs and challenges. He is considered a world renowned authority on customer loyalty, writing regularly for many business journals, magazines and blogs. He is a frequent guest on national TV and radio and has authored several best-selling books including: Managing Knock Your Socks Off Service; Customers As Partners; Magnetic Service; Customer Loyalty Guaranteed and Take Their Breath Away: How Imaginative Service Creates Devoted Customers. His books have been endorsed by the presidents of such service greats as Starbucks, Ritz-Carlton Hotels, Build-A-Bear Workshops, JetBlue, Marriott, Chick-fil-A and Southwest Airlines. His newest book is Wired and Dangerous: How Your Customers Have Changed and What To Do About It (2011). " Very good in very good dust jacket. Price clipped. Signed by author. DJ has slight wear and soiling. First edition. First Edition [stated]. First printing [stated]. Artikel-Nr. 67015

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