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Winning Credibility: A Guide for Building a Business from Rags to Riches - Softcover

 
9781876462529: Winning Credibility: A Guide for Building a Business from Rags to Riches

Inhaltsangabe

More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.

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Über die Autorinnen und Autoren

Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. He is currently the CEO of Complexica, a provider of Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), ComOps (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including Life in Half a Second and Adaptive Business Intelligence.

Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. He is currently the CEO of Complexica, a provider of Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), ComOps (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including Life in Half a Second and Adaptive Business Intelligence. From 2005 - 2012, Matthew was the co-founder and CEO of SolveIT Software, a supply chain optimisation business he grew from zero to almost 180 employees and $20 million in revenue before selling the business to Schneider Electric. Under his leadership, SolveIT Software became the 3rd fastest-growing company in Australia in 2012, as ranked by Deloitte. The company won numerous awards, and counted among its customers some of the largest corporations in the world, including Rio Tinto, BHP Billiton, and Xstrata. From 1999 - 2003, Matthew was the co-founder and CEO of NuTech Solutions in the USA, where he raised more than US$15 million in venture capital and grew the business to almost 200 employees in six international offices. Matthew established an A-list board of directors, which included former President of Poland and Nobel Peace Prize winner, Lech Walesa, former Bank of America Chairman and CEO, Hugh McColl Jr., world-renowned fraud expert and subject of Steven Spielberg's blockbuster Catch Me if You Can, Frank Abagnale, and former National Security Advisor to the President of the United States, Zbigniew Brzezinski. NuTech Solutions was acquired by Netezza Corporation, which was subsequently acquired by IBM Global Services.

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