Why study signs? This perennial question of philosophy is answered in the 20th century by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.
Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's text and Litza Jansz's illustrations, this seminal introduction identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.
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Paperback. Zustand: Very Good. Traces the development of sign study from its classical precursors and brings the reader up-to-date with contemporary post-structuralist theories. This book identifies key semioticians and their work, and explains the concepts behind the terms used in its study. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001406396
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