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In most mature businesses, new technologies and new marketing approaches can only achieve a temporary competitive edge because they are quickly copied by rivals. A company's real competitive advantage lies in building a flexible organization which is able to respond quickly to the changing business environment. This collection of real-life experiences has been selected to show how companies of all types have tackled these issues. Top managers tell in their own words how they have handled organizational change in household name companies. Contributors include: Charles Allen (Chief Executive Granada TV), George Medley (Director WWF), Sir Malcolm Field and Dr Kevin Hawkins (WH Smith).
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In most mature businesses, new technologies and new marketing approaches can only achieve a temporary competitive edge because they are quickly copied by rivals. A company's real competitive advantage lies in building a flexible organization which is able to respond quickly to the changing business environment. This collection of real-life experiences has been selected to show how companies of all types have tackled these issues. Top managers tell in their own words how they have handled organizational change in household name companies. Contributors include: Charles Allen (Chief Executive Granada TV), George Medley (Director WWF), Sir Malcolm Field and Dr Kevin Hawkins (WH Smith).
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Successful Change Strategies: Learning from Chief Executives
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Successful Change Strategies: Learning from Chief Executives
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Paperback. Zustand: Very Good. Successful Change Strategies: Learning from Chief Executives This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781870555708
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