The 22 Immutable Laws Of Branding - Softcover

Ries, Al; Ries, Laura

 
9781861976055: The 22 Immutable Laws Of Branding
Softcover
ISBN 10: 1861976054 ISBN 13: 9781861976055
Verlag: Profile Books, 2000

Inhaltsangabe

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

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Über die Autorinnen und Autoren

Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It.

Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.

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Verlag
Profile Books
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
1861976054
ISBN 13 
9781861976055
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
PROFILE BOOKS
https://profilebooks.com/

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